Pradesh Today stirs Hindi evening newspaper market in Madhya Pradesh

Pradesh Today is the latest Hindi evening newspaper launched from Bhopal, which poses a serious threat to the hegemony of Sandhya Prakash.

The owners had put up hundreds of hoardings with the claim that they would expose bigwigs and the corrupt. In this regard, the the new 'eveninger' is yet to make any serious or sensational disclosure after its launch.

But it should be welcomed as it has ended the domination of evening newspaper market by the old 'Sandhya Prakash'. Sandhya Prakash was considered a pro-RSS (Rashtriya Swayamsewak Sangh) newspaper but the reality is that it mainly has a bent towards BJP as it is the ruling party and for advertisements, it can go any far. Sandhya Prakash is mostly pro-establishment.

Unlike Indore, which has many newspapers that are published in afternoon and evening, Bhopal doesn't have such culture or readership. Agniban, Fine Times, Pradesh Times are small players and don't have much impact due to low circulation. Pradesh Today is attractive, colourful and has much more pages. It has some content also.

But Pradesh Today should be more aggressive in its journalism. If it goes about doing real 'patrakarita', it will give a tough competition to other papers, expand the market and also in process force Sandhya Prakash to improve its content and publish balanced and unbiased reports.

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